8 August 2019 ·

Kia e-Niro poised for 2020 Australian Open launch

Kia Australia looks poised to leverage its naming rights sponsorship of the Australian Open Tennis Grand Slam to electrifying effect, by using the 2020 event held in January as the launch program for its e-Niro EV crossover.

The company is working on an ambitious plan to have a fleet of Niro electric cars serving as shuttle vehicles around Melbourne during the event, in place of the familiar stickered-up Carnivals and Sorentos, with the dealer rollout coinciding.

The Australian Open is the single biggest marketing investment Kia makes anywhere in the world despite our market being the company’s ninth biggest by sales, and in the words of local COO Damien Meredith would provide “an amazing way to launch our EV range”.Read more