9 June 2021 ·

The all-new Kia Sportage sets new standards with inspiring SUV design

The all-new Kia Sportage sets new standards with inspiring SUV design
  • Fifth-generation Sportage looks to the future with a sleek yet muscular and modern exterior design
  • Cutting-edge interior blends ergonomic layout and the latest tech innovations to create an inspiring space
  • A panoramic curved display forms the nucleus of the Sportage’s bold but sophisticated cabin
  • Kia’s acclaimed ‘Opposites United’ design philosophy at the heart of Sportage’s youthful appearance.

Kia Corporation has today revealed the official images of the stunning all-new Sportage, an SUV that has been carefully crafted to inspire customers with its interior and exterior design.

The exterior challenges design norms and moves the Sportage identity into the next generation, while paying homage to its rich heritage. Tense and crisp lines ripple along the refined body, amplifying dramatic styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, a space has been created that is truly state-of-the-art, fusing high-tech sensibilities into contemporary style.

“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” commented Karim Habib, Senior Vice President and Head of Global Design Center.

“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products.”

Revealed earlier this year to great acclaim from the design community, Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The thought-provoking and daring philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires’. Read More