Brand Direction
Kia brings a new beat to the global auto industry through its ever-vibrant growth.
Like a beat of music that touches your heart, Kia strives to make your life richer every day.
Brand Slogan
Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations.
"The Power to Surprise"
Future Brand Vision
Boundless for All
Limitless mobility experience for everyone
Kia believes everyone should have the opportunity to enjoy the infinite value that future mobility will bring.