Corporate Philosophy

The mindset shared by everyone at Kia

Management Philosophy

Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on

A business management philosophy outlines a company's reason for being while serving as a fundamental guideline that shapes the mindset and behavior of employees. The following three key phrases sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single mantra: 'Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on.


Unlimited sense of responsibility


Realization of possibilities


Respect for mankind



Together for a better future

In 2011, Hyundai Motor Group established a new corporate vision: 'Respecting people and practicing environmental management to maximize value creation and pursue balanced and shared growth with stakeholders.' All subsidiaries will cooperate to fulfill this vision and turn Hyundai Motor Group into a top-tier global automotive group that provides customers with new value. With the greater value we create by pooling our competencies, we will strengthen the soundness of partner firms and local communities while contributing to the sustainability of humankind.


Lifetime partner in automobiles and beyond

Under the Group-level corporate vision are detailed vision statements for each key business area. For the automobile business, the vision statement is 'Providing a new space that makes life more convenient and enjoyable by realizing superlative mobility based on innovative people-oriented, eco-friendly technologies and comprehensive services. Kia Motors will offer products and services that befit this vision of turning cars from mere modes of transport into new lifestyle spaces.

Core Values

The core values comprise the code of conduct for employees and the organization at large. They also represent the corporate culture we strive for and the promise we make to ourselves and stakeholders. We become one by sharing the same values and applying them consistently in our decision making processes. Kia Motors will tackle challenges head on through mutual cooperation and respect while fulfilling our pledgesand embracing talent and diversity to build a distinct corporate culture.

Customer first

We promote a customer- driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.


We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.

Communication & collaboration

We create synergy through a sense of "togetherness " that is fostered by mutual communication and cooperation within the company and with our business partners.


We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.


We respect the diversity of cultures and customs, aspire to be the world's best at what we do, and strive to become a respected global corporate citizen.

Sustainability Report

MOVE is the name of our sustainability report. It means a move to make a positive difference in the world through cars.

MOVE’, the name of this sustainability annual report, stands for Kia Motors’ movement toward bringing about positive changes in the world Since 2003, Kia Motors has been publishing an annual sustainability report to inform our stakeholders of the company’s progress in sustainable growth and demonstrate our ongoing commitment to practicing and advancing sustainability management.

Design Directions

The Simplicity of the Straight Line

Peter Schreyer Kia Design

Kia has introduced a contemporary new look under the direction of world-class automotive designer, Peter Schreyer. You may be familiar with his work, including the Audi TT and Volkswagen New Beetle. According to Schreyer, "Design gives a soul to the product and reaches the hearts of the people". As Chief of Design, Schreyer has developed a distinctly new, more contemporary look that is unlike anything you have ever seen from Kia.

Design is the key to Kia's new philosophy. "Kia is a brand underpinned by quality and reliability. Now on top of that comes this emotional element of distinct design", says Schreyer.

Peter Schreyer - Design Track Record

Peter Schreyer - Design Track Record

The simplicity of straight lines are one of the core factors of Kia's design philosophy.

Straight lines represent clarity, precision, and distinction, all of which are fully reflected in the attitude and process by which Kia works on design and, ultimately, substantiates into final deliverable.

Kia's design focuses on attaining long term loyalty from customers with non-complex, simplistic structures, delicate details of interior and exterior, and unique experiences that can hardly be found in any other car.